Buy wood carvings and traditional clothing and bags made from henequen from the vendors on the central Plaza and the grounds of "Cenote Zaci"Hand made shoes and sandals at the central Plaza.
Visit Yalat Boutique right at the Main Square, the place is filled with original artwork, fine jewelry, and is dedicated to master works and fine Mexican artcrafts including exquisite ceramic Jainas and Maya vessels that are exquisite. Owner very friendly, speaks perfect English, a bit of German and French.
Visit the Coqui Coqui Perfumery and Spa in the Calzada de los Frailes on the way of the Convent. All the perfumes they sell are from the yucatan peninsula, amazing fragrances as the agave or the flor de mayo. Also a very nice garden.